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We're the Experts - Earth Etch is made up of energy industry experts with decades of experience. Who better to partner with?

about us

unravelling energy compliance

In this complicated age of deregulated energy, you need to mitigate risk and find a partner that goes beyond compliance consulting to build positive ongoing relationships between energy companies, utilities and regulators to help your business grow.

We’re consultants. We’re lawyers. We’re marketers. We’re competitive energy experts. We’re regulatory experts. We’re utility experts. We’re customer care experts. We’re a team of people who have worked in the industry for decades. We’ve been agents of positive change for energy competition and have improved operations and customer service for companies around the world. We’re here to support your goals and vision by using our knowledge and resources to guide and form partnerships that benefit your energy business.

Interested in talking? Let's start a conversation.

executive leadership

Madelon Kuchera

President & Founder
Madelon is a licensed regulatory energy attorney and is uniquely qualified to help companies like yours grow strategically while mitigating risk. In her decades of experience, she has shepherded clients through the licensing process, as well as helped them meet their reporting and on-going compliance obligations. Madelon is more than a competitive energy industry expert – she’s a career-long advocate for companies that want to create new opportunities in the traditionally regulated utility space.

Madelon has extensive experience leading regulatory teams for competitive energy suppliers, brokers, and renewable energy companies. Prior to founding Earth Etch, Madelon was a member of the executive management team at AEP Energy as Vice President of Regulatory and prior to that served as Vice President and Associate General Counsel of Regulatory at BlueStar Energy. She has also worked unraveling compliance for entities such as the Illinois Commerce Commission (ICC), the Federal Communications Commission (FCC), TCG, and AT&T.

Connect with Madelon on LinkedIn

Tony Frenzel

Chief Creative Officer
Tony is a long-established leader in brand development visual design, public relations and integrated marketing for companies in the B2B and B2C spaces. He has led creative for clients such as Samsung, Allstate, Clorox, CDW and AEP/BlueStar Energy that helped deliver unique brand experiences to their audiences. He is responsible for leading creative, marketing and product development initiatives for Earth Etch.

Connect with Tony on LinkedIn

John Gomoll

Vice President, Retail Market Development & External Affairs
John is an accomplished and goal-driven regulatory, compliance and government affairs professional who helps his clients successfully unravel the changing and often confusing tangle of regulations and public policies confronting competitive retail energy providers. John provides level-headed advice informed by a background that includes serving as a legal and policy advisor to a PUC commissioner, an administrative law judge, and directing compliance, regulatory and government affairs efforts as an in-house employee for both large and small companies. John also brings to his advice a passion and track-record for pursuing actions that grow and advance competitive retail energy markets.

Connect with John on LinkedIn

Marot Lorimer

Vice President, Regulatory
Marot is a skilled professional with extensive experience managing regulatory requirements in-house for a competitive energy supply provider, and leading litigation support teams in significant trials for some of the nation’s major corporations at large, international law firms in Chicago. Marot has been responsible for supplier state licensing and renewals, employee training and auditing, customer complaint responses, and company compliance and reporting requirements. Marot’s research proficiencies and focus on detail are invaluable in navigating the ever-changing energy regulatory landscape. Marot has been a Regulatory Manager for AEP Energy and a Senior Paralegal at Kirkland & Ellis LLP and Mayer Brown LLP.

Peggy Hosty

Director, Customer Care & Training
Peggy brings a comprehensive knowledge of the competitive energy supplier business with a focus on customer service, contract management and quality assurance. Peggy’s expertise with establishing call center guides, complaint resolution processes, contract administration and interfacing quality assurance programs has helped energy companies earn high marks for customer satisfaction. Peggy has a proven track record of providing customer service in the deregulated telcom arena, and at Triton College, BlueStar Energy, and AEP Energy.

Connect with Peggy on LinkedIn


Earth Etch, MarketWISE, and Regulatory Compliance Services (RCS) are now partnered to promote business expansion services to each other’s clients. Together, we've developed integrated advisory, compliance, training and implementation services to help energy companies seamlessly expand their market footprint.

Read the Press Release


MarketWISE can help you leverage market intelligence to enter, grow, and sustain your business presence across markets.

MarketWISE helps Retail Energy Suppliers, Brokers, and Service Providers to accelerate entry into new markets and maintain ongoing compliance via Market Monitor services.

Regulatory Compliance Services

Regulatory Compliance Services (RCS) helps navigate the complex world of retail utility regulation through consulting and training in the Texas market.

Regulatory Compliance Services (RCS) is a Texas-based consulting practice focused on helping their retail electric clients maintain compliance with Texas PUC customer protection regulations and certification obligations.

Visit the RCS Web Site

client testimonial

Senior Vice President
Energy Consulting Firm, Greater Philadelphia Area, Electric & Gas

“…proven track record delivering practical solutions to the everyday challenges faced by our firms retail electric and gas supplier clients."

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call us at 312-920-1849
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unravelling energy compliance
Earth Etch helps unravel the complexities of regulatory and utility compliance for energy companies throughout the world.

© 2019 by Earth Etch LLC. All rights reserved.
Earth Etch is not a “lawyer referral service” and does not provide legal advice or participate in any legal representation.
Earth Etch is not a law firm or a substitute for an attorney or law firm.

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